Google My Business is sometimes overlooked. It isn’t quite social media, it isn’t quite a website, it isn’t quite SEO, but it does do a bit of all three. If location is relevant to your product or service, ‘Google My Business’ is a must!
‘Google My Business’ can be a real game changer for a small business selling or providing a service locally.
It is estimated 92% of people in the UK who use search engines, use Google. Therefore everyone is trying to get ranked on the first page of Google and the easiest way to do this is to use ‘Google My Business’.
I did a search for ‘Barbers Gloucester’, look what came up:
I searched for a business (Barbers) and location (Gloucester) so Google provided me with a nice list on page 1 of the search results. The way Google chooses to list them seems to be firstly by how closed they are to the location and then it is down to ranking, how many stars do you have and from how many reviews.
The barbers with the most high ranking reviews closest to the location you chose will be listed first. This is a seam of gold in the SEO world, just waiting for you to mine it. And how do I do that I hear you ask?
First of all you need to get yourself set up on ‘Google My Business’. This can be done by searching for it, or downloading the app for your phone. There is quite a tedious verification process, but stick with it, it is worthwhile.
Once you are set up it’s all about getting as many good reviews listed as you can. How you go about this is up to you. I have seen a polite request at the bottom of an invoice or sometimes if a client expresses their satisfaction you can just ask whether they would mind leaving you a review.